Photoplay Magazine Cover — page 91: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

PuororpLaAy MaGazine—ADVERTISING SECTION gI Business Life in the Films (Concluded from page 57) rmed that the only piece of property wed from the wreckage is a little rustic itage in the country, they pout and weep, id become very angry and caustic with r husbands for being so careless as to se all their money. But these seemingly feather-brained help- pects always reform under the sweet agra- oa influences of the pastoral atmosphere. come to see the error of their former rodigal habits; and they inevitably wind by laying out their husband's slippers d learning how to make pan-dowdy, Then there are the sons of wealthy busi- mss omen of the screen. These youths, without exception, are a bad lot, It would that business men are incapable of exctting sons who do not turn oul to be Slack Sheep. These wild and no-account male offsprings always wear fuzzy checked aps with their evening clothes, and drive Seg cars at break-neck speed. ey spend their nights gambling for high fakes at fashionable clubs, despite the fact t their luck is consistently bad. Indeed, hey have never been known to win a tickel: and they always wind up by forg- ne their father’s name to a check with Which to mect their I. O, U.’s, are cursed with crooked and caddish ners of suave and elegant mien. These afer gentlemen are invariably bachelors of vase habits, who surreptitiously speculate m the side with the firm’s funds, and make ove—with masterly technique, let it be con- essed-—to their partners’ wives. In the matter of male secretaries, however, asin in the films have much to be A GAIN, all wealthy screen business men nkful for. Thee trusted young men are pure as the driven snow, and as scrupu- yusly honest as the day is long. ‘Their irtue, indeed, is almost unearthly in its ex- Guisiteness and periection. Nevertheless, a are always getting caught in serious wedicaments, and being falsely accused of oe crimes. Their troubles and tribula- ons are enough to discourage any young man from trying to live an honorable and upright life. Yet they never weaken or swerve from the narrow path. ‘For instance, when their employer’s son mes his father’s name to a checks it is the fighteous secretary who is at once suspected; and he is in honor bound to shoulder the me for tbe sake of the young man's ing sitter, for whom he harbors a chaste, nworldly love. Then, again, the one night on which he urns alone to the office to do some spe- work, is the identical date decided upon by a burglar to rob the office-safe. And, to muke things even worse, it is also on this Right that tHe magnate himself has business it the office. Of course, when the watch- nm hears the shots and finds the magnate tad and the secretary kneeling beside him a smoking pistol in his hand, there is ly nothing for him to do but turn the ocent young man over to the gendarmes. To be sure, in the end, he is always leared of the charges against him, and a few weeks later, he leads his employer's what, with going to jail as a forger, being tried for murder, and having the unjust suspicions of everybody focused upon bim A few facts concerning the offices of mo- tion-picture business dramas should be men- tioned here, For instance, all these offices are on the top story. What the rooms on all the Jower floors of skyscrapers are used for, bas never been revealed in the film And the windows of these offices never give on w Shaft or a court. They invariably overlook the surrounding housetops, and, no matter where they are located, onc al- ways gets a fine view of the Metropolitan Tower from them. Furthermorc, the signs on all the glass doors of business offices are printed back- wards, so that only the people inside the office can read them without a mirror Moreover, the light in all these offices is so arranged that whatever is going on inside is distinctly and accurately silhouctted against the frosted glass pancls of the doors And apparently anyone may enter—unmo- lested and without announcement—into the private office of any busy financier. In fact, there is always a veritable procession of flappers, vampires, book agents, job-hunters, and female members of the family, con- stantly coming in and sitting on the edge of the desk to converse. In the Western purlicus, where business has to do with mills and mines and fac- tories, equally unique conditions obtain. In these commercial organizations there are al- ways plotters and bomb-throwers and sa- botage artists constantly on the job. And when a week goes by without a strike, it means that some debilitating epidemic has spread among the workmen and rendered them temporarily helpless. All that ts necessary to start a perfectly good strike is for some amateur orator, with an imaginary grievance, to mount 2@ box and make a brief speech. Before he has gotten well under way, his Isteners begin crowling, throw down their tools, and rush for the door of the president's office, shaking their fists over their heads. This means the strike is on. LL that is necessary to put down an up- rising of this kind is for one of the handsome young laborers (who, in reality, is well educated and comes from a fine old fam. ily which has run out of funds) to demon- strate his fistic superiority over the burly agitator, The workmen, to a man, are at once won over through admiration for his physical bravery and pugilistic prowess, and immediately pick up their tools and return happily to work. It is this same handsome and aristocratic young laborer, who, when the president's beautiful daughter visits the plant and gets caught in the machinery, or falls into a boiling vat, or is accidentally hoisted by a steam crane, saves her life, and thercupon becomes a partner in the business and a son-in-law in the family. In fact, in the commercial dramas of the films, no young man—however poor or in- experienced—has yet succeeded in winning the affections of a wealthy business-man’s daughter without being instantly taken into the firm as a partner, following notice, which we think should be framed. preferably in old oak: While sojourning in Adiantic City (or words to that effect) Mr. Rapf noziced that everyone was reading a book called “Brass.” the hotels and the rolicr chairs, they were reading “Brass.” Om the boardwalk and in So Mr, Rapf decided that if everyone was reading it, it must be a good book. and though he has not read it himself, bought it for pictures. When yoo uric Ww advertivers please meniha PUOTOMLAY MAGAZINE, eautiful daughter to the hymeneal altar. , even so, his life is no bed of roses— | THE press agent for Harry Rapf, 2 producer, with great gusto sent our the We bet they Il make a hit. ee The Pro phy faclic, really cleans between the teeth —— Cleans every part of every tooth every time it’s used. And “A Clean Tooth Never Decays.” Always sold in the Yellow Box. FLORENCE MFG. CO., Florence, Mass, Canedian Agency 247 St. Paul Street West, Montreal 5 rus hxto a pperTees Jownward ‘lll \| Your Lower Teeth Upward Gomilcbooks