Photoplay Magazine Cover — page 89: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

(Continued fram page 72) C—Dorethy Gish and James Rennie | ill happily married. Mr. Rennie made | ure for Goldwyn—-in California, “The uct Flower,” and is again in the east, hav- fe made an appearance in a new stage play, adclaine and the Movies,’ by George n. e st ¥, Burrato.—Davyid Powell is mar- ded. He has just returned from England, here he made pictures for Paramount, and g now in Hollywood, where he will continue $ a Lasky leading man, He i thirty-seven eae old, docen’t look it, and is an all- und nice chap. Cunrovs.—Yes, it is true that the stork is mn to visit the Buster Keaton bungalow + Los Angeles, Mrs. Keaton being the yrmer Natalie Talmadge. Fhe Talmadge sters, Norma and Connie, are delaying their eparture for Europe until the interesting mnt takes place. Anita Stewart has no iden She has bobbed her hair, she is ummering at Bayside, Long Island, and is soom to make pictures for her own ny—the latest information I have out the fair Anita. Maser or New Jrasey.—Jackie Coogan ; to make “Oliver Twist.” I've always anted to ste a real boy play the famous ickens hero. Jackie is a genius, sure mough. Alice Brady is getting a divorce, has already got a divorce, from James Cranc. Crane is the son of Dr. Frank ne, the writer. Earle Willams & étting a divorce, is being divorced by, or already been divorced, from Florence alz, unless the rumor is all wrong. Earle } still starring for Vitagraph. The Vita- stars should all rise and sing, “Once ] Vitagraph, always with Vitagraph; yell live and die, with Vitagraph,” or to that effect. T. M. and L. G., Corvita, Texas—aAh, a town! Another pin in the map. Any- who thinks he is fairly familiar with s country should look at my correspon- ‘ He would see many strange post- arks. Mae Murray is married to Robert . Leonard, ber director. Theirs is one of most famous happy romances in the Their latest picture is “Fascination,” br their own company, released through fetro, Mae wears one of her celebrated uty costumes in it, scantier even, ac- mz to advance notices, than those in "Peacock Alley,"" Don't miss it. You won't. Viola Dana is twenty-four. She is in the st right now, making personal appearances. © How did you ever think that up? Ethel ayton in “Her Own Monty,” “For the De- ense,” and “The Cradic.” Miss Clayton is the widow of Joseph Kaufman; she lives with her mother and brother in Hollywood. pe is still with Paramount. Dorothy Gish's film is “Orphans of the Storm,” in she co-stars with her sister Lillian. (Miss) R. G., Newarex, N. J.—Well, Miss) R. G., you win the silver-plated nana skin for your questions. Such gems of wit and humor as, “Do you remember all he questions that people ask you or do you lave semehody to help you?" and “Do you wer feel as if you'd like to see the people no write in to you?” make me realize my wn shortcomings in no uncertain way. Just he same, I hope you win your wager, which nas, all the rest of you, that (Miss) R. G. ould get me to answer her Ietter. (Continued on page 90) estions and Answers | PHOTOPLAY MAGAZINE—ADVERTISING SECTION 89 Just what are the require- ments of Scenario Writing? Thousands are asking that question as the motion picture industry calls for more, and yet more, stories. The answer is on this page. Brrerty the requirements are these; {1] Creative imagination (such as successful fiction writers mant- fest;) [2] Dramatic instinct (fo @ higher degree than conventional fiction requires;) [3] The story construction nique of the studio, The first two rank as fafenis. You are either born with them, or without them. No human agency can endow you with either, The third is an accomplishment. It can easily be mastered by home training. It is useless without the two talents; and, for screen purposes, the two talents —<crettive imagination and dramatic instinct—are use- less without screen tech- nique. In. short, smainral ability to think out and teil a hu- man, dramatte story ts use- ful to the screen only when written in the language of the screen. And _ literary skill is not required for scenario construction. Writing style cannot he transferred to the screen. tech- tion, Rex Ingram ly pee,” Allan Dwan Lois Weber A test for youmand what it may mean tharity The Palmer Photoplay Corporation, encouraged by leading motion picture producers, is conducting a nation-wide search for creative and dramatic story- telling ability. By «@ remarkable psycho- logical questionnaire test, which is sent free to any serious man or woman who clips the coupon on this page, natural aptitude for screen writing is discovered —often among people who had never even suspected its presence. This ques- tionnaire, which waz prepared by H. H. Van Loan, the well-known photoplay- wright, and Prof. Malcolm MacLean, formerly of the Northwestern University faculty, is a searching, scientifically ex- act analysis of the creative qualities of mind. Through it scores of men and women, in all walks of life, have had opened to them the fascinating and well-paid profession of screen writing, HESE are the leaders be _ hitid the search for sereen Writing. tulbent. the Asivisory Council of the Paliner Photoptey Thomas H. Ince Thomer HH, Ince Sindios Frank E. Wouds Chief Supervising Director Famous Players-asky Carp. Director af Horsemen of the Apoci- C. Gardner Sullivan Author and Producer Allen Dwan Productions Lots Weber Pradutions, Ine. Rob Wagner Author and Screen James R. Quirk Editor amd Publisher, Photo. ploy Magazine. Persons who do not meet the teat are frankly and confidentially told so Those who do indicate the natural gifts required for screen writing may, if they s) ¢lect, enter upon the Palmer home training course. This course equips them in every detail, to turn those talents to Jarge profit. The Palmer plan is actively inspirational to the imaginative mind: it stirs the dramatic instinet to vigorous expression. So stimulating are the forces brought into play for sereen dramatization, that the Palmer course has become a recognized aid of incalculable value for authors who write for the printed page; and for men and women everywhere whose field is creative, its effects are im- mediate. Primarily, how- ever it is for the screen. $300 to $2000 for a Single Story The Course, and questionnaire test which must be passed before enrollment is invited, sprang out of the desper- ate need of the motion picture industry for orig- inal stories, The Edu- cational Department of the Palmer Photoplay Corporation was organ- ized for the sole purpose of developing new. writers for the screen. The Cor- poration, which exists primarily to sell photo- plays to producers, must train new writers in order to obtain stories to sell, The producers are now h paying from $500 to $2000 for original stories by new writers. Above are the simple, sincere facts, This advertisement is just a part of the Corporation's search for talent worth developing. It is not an unconditional offer to train you for screen writing; it is an offer to test you absolutely {rec, in your own home—to test you for the creative and imaginative faculties which you may have, but are not conscious of. When you have passed the test, if you pass it, the Cor- peration will send you, without obliga- tion, a complete explanation of the Palmer Plan, its possibilities, its brilliant success in developing screen writers, and an in- teresting inside story of the needs of the motion picture industry today. Will you give an evening to this fascinat- ing questionnaire? Just clip the coupon and clip it now, before you forget, They form Carporta- the "The Four Au PS PALMER PHOTOPLAY Corporation, Department of Education, PLEASE send me, withoat cost or obligation on my part, your questionnaire. will answer the questions in ft and return it to you for analyeiz, UL pause the test, Tam to receive further iiforimation about your Course and Service, 124 W. 4th St.. Los Angeles, Cal. NAME... ADDRESS...... When you write to advcstiovrs please mention MMOTOULAY MAGAZINE, com Ic bool SS