Photoplay Magazine Cover — page 79: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

: ‘ oa ” PHOTOPLAY NIAGAZINE—ADVERTISING SECTION 79 ee - Mac Murray, who is star- ring in her latest feature picture “Fascination.” The Power to Fascinate Mae Murray tells where tt comes from HEN Mae Murray's newest Metro Photoplay “ Fascina- tion” was started, she found that she had more than a usual role to perform. And the way she carried through her part—dazzling and fascinating all who came near her — making this picture the greatest of all her successes—proved that she knew the secret of loveliness, “This picture,"’ she said, “taught me that not only must a girl do all in her power to keep her face and figure beautiful, but she must sur- round herself with an atmosphere of charm that will make her differ- ent from all the rest. “Trt taught me too that the real secret of this atmosphere of loveli- ness and charm lies in the hair just waiting to be brought out. “For the girl with soft, fragrant, wavy hair is the girl who stands out WILDROOT ( Hair Tonic a Liquid Shampoo When sia titite to adtvortivers please montion PHOTOrLAY MAGAZINE. in every gathering—the girl who has true loveliness and charm. That girl has learned that even if her clothes are faultless—even if her complexion is perfect — she must make her hair charming and attractive if she is to be truly lovely.” You can use this secret of loveliness It doesn't matter whether your hair is dull, lifeless, impossible to arrange or even full of dandruff. The fol- lowing treatment, discovered by a hairdresser, will bring out lovellt- ness you never knew you possessed, And your friends will soon notice a remarkable change. Apply Wildroot Liquid Shampoo, (cocoanut oil base), and wash as usual, rinsing three or four times. After drying, massage Wildroot Hair Tonic intra the roots of the hair with the finger tips. Send two dimes for four complete treatments Send in this coupon, with two dimes, and we will send you enough Wild- ror Liquid Shampoo and Hair fonic to give you four complete treatments, Or you can get these Wildroor prod- ucts at any drug or department store, hairdresser or barber, with a guarantee of absolute satisfaction or money refunded. Wildrootr Co., Inc.. Buffalo, N. Y. WILDROOT COMPANY, Ine,, Dept. Ps, BUFFALO, N.Y l enchose two dimes. Please send me your traveller's aeze bhotrics of Wildrooe Liquid Shampoo and Mair Tonic. seemeeres oeeve eee eeene pew seeds ase sees es assesses ase conmicoooks.conn