Pulp Fiction, 1922 · page 73 of 126
Photoplay Magazine Cover — page 73: what you’re looking at
What you’re looking at
# Page Description This is an advertising page from *Photoplay Magazine*'s advertising section (page 73). It features a full-page advertisement for Colgate's Ribbon Dental Cream toothpaste, displaying an illustration of the product tube with its distinctive dispenser. The ad's headline reads "Safe-Efficient" and the copy argues that dentists recommend Colgate's more than competing brands because it cleans teeth "surely, efficiently, safely" without making exaggerated claims about miraculous results. The advertisement emphasizes practical efficacy over dramatic promises, positioning the product as a sensible choice for dental care. Large-size tubes were available at 25 cents.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PHOTOPLAY MAGAZINE—ADVERTISING SECTION 73 Efficient < Just one set of teeth, to last the rest of your life. Is it sensible to experiment with them by using gritty, druggy dentifrices that claim to do things that only strong chemicals can doP The reason why more dentists | recommend Colgate’s than any ; other dentifrice is that Colgate’s cleans the teeth, surely, efficiently, safely—and makes no absurd claims to do the miraculous. COLGATE & CO. Est. 1906 NEW YORK = aa Large size tubes 25° af your favorite store te 2 . Truth in advertising implies honesty in manufacture When you write to advertizom plente meation PHOTOPLAY MAGAZINE, COMIC OOKS.COn§