Pulp Fiction, 1922 · page 63 of 126
Photoplay Magazine Cover — page 63: what you’re looking at
What you’re looking at
This is an advertising page from *Photoplay Magazine*'s advertising section (page 63). The ad promotes two new nail polishes manufactured by Cutex: a Powder Polish and a Liquid Polish. The page features a photograph of a woman's hand displaying the polishes' effects, along with product images and detailed descriptions of their formulations and benefits. The ad emphasizes that these are "entirely new" formulas offering superior shine and durability compared to existing products. A mail-in coupon is included at the bottom allowing readers to send five cents for samples of both polishes. The ad includes pricing information and notes that products are available at drug and department stores throughout the United States and Canada.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PHoToPpLay MaAGAzINE—ADVERTISING SECTION 63 Awe Re \ HOLL YWwoss, - | E HEN CH OF Two New Polishes—just perfected Entirely new tormulas—a quicker, higher brilliance—that /asts ‘““We have made good pol.thes before, as have other manufacturers, but in these two new polishes we have introduced entirely new improvements that place them far ahead of anything of their kind.’ it begins to grow dull, you do not have to use a separate ‘ preparation to remove it, You i simply put on a fresh coat ofthe polish, taking one nail at a time, and wipe it off quickly before it ag te OriGINaTor cF CUTEX. OW, at last, two new nail polishes that you will hail instantly as something distinctly beyond any you have ever used. They are in the two most pop- ular forms of the moment—Pow- der Polish and Liquid Polish. The Powder Polish is prac- tically instantaneous. Just a few strokes of the nails across the soft part of the hand is sufficient to bring out the shine —a dazzling, jewel-like luster that is more brilliant and lasts better than any you have ever had before! It resists fre- quent washing—in fact, soap and water only improve it. The texture of the powder itself is exceptionally smooth—the unpleasantly gritty quality that is so characteristic of powder polishes having been entirely overcome. And it has a ‘*body’’ and The new Cutex Five-Minute Set with these two new polishes Cutex announces a new assortment called the Five- Minute Set, containing full sized packages of these two new polishes, with a full-sized bottle of the Cutex Cuticle Remover, orange stick, and package of emery boards— exactly what you need for the quickest, easiest mani- The new Powder Polish At lat—a powder polish that is practically instantaneous and that retains its brilliance despite fre- quent washings, firmness that prevent it from scattering wastefully, In the new Liquid Polish we have one that is entirely free from the objec- tions to all former liquid polishes. Ir flows over the nail from the brush with anabsolutely uniform smoothness, it dries instantly and leaves the most brilliant, delicately tinted luster —just like the inside of a sea-shell. It requires no buff- ing, of course, and it will keep its even brilliance for at least a week. When MAIL THIS COUPON WITH 5 CENTS TODAY Name The New Liquid Polish Just stroke cach natl daintily with the rosy fluid, and behold—a jewel like luster that will last a week, A wonderful protection to the nails, dries. This will leave the nail clean and ready for the new ap- plication. The Liguid Polish is the bes: possible protection to the nails. Used as a finishing touch, it will make a manicure Jast just three times as long. The Powder Polish is 35c a box and the Liquid Polish is 35c a bottle. Cutex Sets come at 60c, $1.00, $1.50 and $3.00. Or any Cutex article may be bought separate- ly, at 35¢. Atall drug and department stores in the United States and Canada. Send 5c today for samples of these two new polishes We want you to try these two new polishes without delay. Fillout thiscouponand mail it to us with five cents in coin or postage to cover cost of packing and mailingand we will send you samples of both. _ Address Northam Warren, 114 West 17th Street, New York. Or, if you live in Canada, Dept. 705, 200 Mountain Street, Montreal. Northam Warren, Dept. 705, 114 West 17th Street, New York City. cure. The price is $1.00. Sercet City and State COMIlebooks (2) ©) When you write to advertisers please mention PHOTOPLAY MAGAZINE.