Life — December 1935 — page 2: what you’re looking at

What you’re looking at

# Analysis This is a **whiskey advertisement**, not political satire. It promotes Glenmore Kentucky Straight Whiskey by marketing a cocktail recipe called "Tom & Jerry"—a traditional holiday drink combining whiskey, eggs, sugar, and spices. The ad's humor appeals to nostalgia: it claims this "modernized" Tom & Jerry recipe "revives old holiday memories" from "long ago." The large central image shows an ornate punch bowl labeled "Tom & Jerry" with matching mugs and a whiskey bottle, positioned to suggest this is an elegant, festive drink. The satirical element is mild—merely mocking the idea that adding Glenmore whiskey "intensifies its magic effect on tongue and nostril," presenting liquor consumption as sophisticated holiday tradition-making.