Life — September 1935 — page 7: what you’re looking at

What you’re looking at

# Analysis This page contains primarily **advertising and reader correspondence**, not political satire. The main visual content is a **Virginia Rounds cigarette advertisement** featuring the slogan "Smoke Less! and with GREATER SATISFACTION" — marketing a filtered cigarette by emphasizing reduced smoking volume rather than health concerns (notable given mid-century tobacco advertising practices). Below is a **humorous cartoon** by McLeod depicting simple stick figures discussing dairy farming. The joke: someone asks "Wanna buy a cow?" and another replies "Not when I can buy Dole Hawaiian pineapple juice so inexpensively" — a non-sequitur absurdist humor contrasting livestock ownership with affordable tropical juice, likely commenting on consumer priorities or post-war abundance. The left column contains reader letters responding to previous Life magazine contests and content, representing typical magazine correspondence of the era.