Life — September 1935 — page 10: what you’re looking at

What you’re looking at

# Analysis of Life Magazine Page This page contains two distinct sections: **"Names" Section (left):** A humorous piece about searching telephone directories for unusual names. It celebrates finding "Nornette Zipp of St. Louis" as the most chic name discovered, then catalogs amusing variations like multiple "John and Jane Does" across American cities. The accompanying cartoons show playful character sketches. **"Wheels of Industry" Section (right):** A straightforward informational piece listing American manufacturing statistics—6,000 paper bag sizes, 29 milk bottle cap varieties, etc.—meant to illustrate industrial diversity and productivity. **"Stock Shots" Section:** Describes Morris and Sindey Kandel's General Film Library, a stock footage company holding 20 million feet of indexed film available for purchase by filmmakers needing pre-existing scenes. The page mixes humor with practical industry information typical of Life magazine's editorial approach.