Life — July 1935 — page 7: what you’re looking at

What you’re looking at

# Virginia Rounds Cigarette Advertisement This page is primarily a **cigarette advertisement** for Virginia Rounds brand cigarettes, not political satire. The ad occupies the right half of the page and features a large image of a cigarette package. The headline "Smoke Less! and with Greater Satisfaction" reflects a common **1930s advertising strategy**: marketing cigarettes as *less harmful* by emphasizing quality and reduced quantity rather than abstinence. The phrase "Corn Tipped or Plain End" refers to the filter design. The left side contains reader letters responding to various *Life* magazine articles, unrelated to the advertisement. This layout—mixing editorial content with full-page ads—was standard magazine practice of that era.