Life — June 1935 — page 2: what you’re looking at

What you’re looking at

# Analysis This is a **Goodyear tire advertisement**, not a political cartoon. The page promotes "Life Guard Tubes," a safety inner tube designed to prevent rapid tire deflation during blowouts. The image shows a woman and child in a circular frame labeled "BAING" (likely "BAILING"), illustrating a dangerous situation. The advertisement's pitch: when a tire bursts, the Life Guard tube's dual air chambers allow gradual pressure loss instead of sudden failure, giving drivers time to safely stop rather than lose control at high speed. The text emphasizes this is a **safety feature, not a cost-saving one**—explicitly stating Life Guard tubes are "neither cheap to build nor cheap to buy." The appeal is to family protection: avoiding the life-or-death scenarios of uncontrolled tire failure.