Life, 1935-05 · page 7 of 54
Life — May 1935 — page 7: what you’re looking at
What you’re looking at
# What This Page Contains This is primarily a **Crab Orchard whiskey advertisement**, not political satire. The image shows a formal dinner party at what appears to be the Crab Orchard Springs Hotel in Kentucky. The advertisement narrative describes how the hotel's famous "roast possum and fragrant juleps" attracted Southern gentleman visitors, and how the hotel's whiskey became renowned throughout the "Blue Grass country." The text emphasizes the whiskey's appeal: it's Kentucky straight whiskey, "made the good old-fashioned way," smooth and affordable. The ad claims Crab Orchard became "America's fastest-selling straight whiskey" after gaining local fame during Prohibition (when "Prohibition had come and gone"). This is commercial advertising exploiting nostalgia for antebellum Southern hospitality and pre-Prohibition traditions.