Life — May 1935 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising content**, not political satire or editorial cartoon. It displays liquor advertisements from the Prohibition era or immediate post-Prohibition period. The visible ads feature: - **Rittenhouse Square** rye whiskey (100 proof, straight whiskey) - **Dixie Belle** distilled dry gin - Both produced by Continental Distilling Corporation, Philadelphia The advertisement emphasizes "bottled from the barrel" quality and features decorative period imagery (eagle, classical styling). This represents commercial marketing during a time when alcohol sales were either newly legalized (post-1933) or heavily restricted, making such prominent advertising significant historically. There is no political commentary or satire visible—this is straightforward product promotion in a magazine format.