Life — March 1935 — page 6: what you’re looking at

What you’re looking at

# "When a Smeller Needs a Friend" This cartoon illustrates a humorous hunting scenario. A hunter with his dog discovers that his pipe tobacco—specifically Sir Walter Raleigh brand—is so fragrant and pleasant that it attracts rabbits instead of helping him hunt them. The joke plays on the marketing claim that the tobacco has an appealing scent. The accompanying text describes Sir Walter Raleigh as a "mild" tobacco blend from Kentucky, noting that its pleasant aroma would make "a happier ending to the hunt" than typical hunting outcomes. This is essentially an advertisement disguised as a cartoon joke, using humor to promote the tobacco brand's desirable qualities to readers in 1935.