Life — February 1935 — page 7: what you’re looking at

What you’re looking at

# Analysis This is primarily a **Wrigley's gum advertisement**, not political satire. The page uses the phrase "Year After Year!" to emphasize product longevity and consistency. The imagery depicts: - **Left side**: A robed figure (likely representing Death or Time) holding a scythe, labeled "1924," symbolizing the passage of time - **Right side**: A cherub or baby figure marked "1935," representing the present year and renewal The advertisement's message is that despite a decade passing (1924-1935), Wrigley's maintains "The Standard of QUALITY." The contrast between Death/Time and youthful vitality suggests the brand has remained vibrant and relevant through changing times. The ad lists Wrigley's "four famous flavors" (Spearmint, Double Mint, Juicy Fruit, and P.K.) and prices the product at 5 cents, emphasizing affordability alongside quality.