Life — January 1935 — page 2: what you’re looking at

What you’re looking at

# Rittenhouse Rye Whiskey Advertisement This is a **commercial advertisement**, not political satire. It promotes Rittenhouse Rye Whiskey and celebrates the brand's longevity—the visible text references "TO 1935" and mentions the whiskey being "aged" and "good old Rittenhouse." The ad features an elegantly dressed woman in 1930s style holding cocktail glasses, surrounded by liquor bottles (including Dixie Belle and Rittenhouse brands) and festive decorations like streamers and ribbons. The advertisement appears designed to appeal to affluent consumers during Prohibition's repeal era (1933 onwards), associating the whiskey with sophistication, celebration, and leisure. The woman's glamorous presentation was typical advertising strategy of the period to market alcoholic beverages to middle and upper-class audiences.