Life — November 1934 — page 7: what you’re looking at

What you’re looking at

# Canadian Club Whiskey Advertisement This is a **liquor advertisement**, not political satire or cartoon content. It promotes Canadian Club whiskey as "One of the Really Great Whiskies of the World," emphasizing that it's "Bonded for Quality... Priced for Economy." The ad highlights that the whiskey is distilled and matured at least six years in charred casks under Canadian Government supervision. It credits the quality to Hiram Walker & Sons' 75-year expertise and contrasts Canadian Club with their other product, Hiram Walker's Distilled London Dry Gin. The page includes a scenic illustration of what appears to be a Canadian landscape (likely Niagara Falls area, given the context) to reinforce the Canadian origin. Distilleries were located in Peoria, Illinois and Walkerville, Ontario.