Life — November 1934 — page 10: what you’re looking at

What you’re looking at

# Analysis of Life Magazine Page Content This page contains three satirical sections, each mocking contemporary business practices: **"Wheels of Industry"** ridicules London's new law banning night workers by joking that the Borden Company used moose as delivery animals, creating an "echo problem" in New York—suggesting absurd solutions to labor restrictions. **"Key Mystery"** is a humorous short story about a lawyer who loses his brother's borrowed house key in the Holland Tunnel, leading to comedic chaos involving police—satirizing urban inconvenience. **The central cartoon** depicts a figure carrying a sign advertising "THIS BUSINESS FOR SALE" to a broker, mocking the common practice of quickly buying and selling struggling businesses as get-rich-quick schemes. The sections collectively satirize 1920s-30s American business culture: labor law workarounds, urban inefficiency, and the speculative economy.