Life — September 1934 — page 10: what you’re looking at

What you’re looking at

# Content Analysis This page from *Life* magazine contains three sections: **"Wheels of Industry"** discusses the economics of coffee consumption, claiming caffeine costs consumers an extra 15 cents per pound compared to decaffeinated coffee. It's satirizing commercial markup practices and the public's acceptance of inflated prices. **"Bunny Rabbit"** critiques deceptive fur industry labeling, where animals like foxes are marketed under misleading names (e.g., "Baltic Black Fox" or "French Sable"). The satire exposes how sellers misrepresent cheap pelts as luxury furs to unsuspecting consumers. **"Untrammeled Press"** humorously recounts a Virginia newspaper story about a horse named "Bastard" that won a steeplechase. The satire mocks the editor's discomfort publishing the horse's legitimate name. The cartoons accompanying these sections illustrate the humorous situations described, using visual comedy to enhance the written satire.