Life — August 1934 — page 5: what you’re looking at

What you’re looking at

# "Them Days Is Gone Forever" - Ingram's Shaving Cream Advertisement This is a **vintage advertisement disguised as a comic strip** by Posen for Ingram's Shaving Cream. The "cartoon" features beachgoers complimenting a man's smooth chin, attributing his "coolness" to Ingram's shaving cream rather than his own qualities. The humor targets masculine vanity: other men praise his appearance while women surround him—the implication being that good shaving cream grants social success. The phrase "Them Days Is Gone Forever" suggests old-fashioned, harsh shaving methods are obsolete. The bottom panel shifts to direct product messaging, claiming Ingram's eliminates irritation better than competitors. It's fundamentally a sales pitch wrapped in comedic flirtation and male fantasy, typical of mid-20th-century advertising strategies.