Life — July 1934 — page 9: what you’re looking at

What you’re looking at

# Analysis This page is primarily an **advertisement for Ingram's Shaving Cream**, disguised as editorial content. The comic strip "Them Days Is Gone Forever" by Posen uses humor to promote the product. The narrative shows a man complaining about his whiskers and trying various skin creams with poor results. The advertisement's message is that Ingram's Shaving Cream solves this problem and, as a bonus, acts as a "tonic and lotion" to prevent skin irritation. The accompanying text discusses a humorous apartment building incident but appears largely filler content surrounding the ad. For modern readers: this represents **early advertising integration** into editorial magazines—blending entertainment with product promotion in ways that would raise ethical concerns today regarding disclosure and advertising transparency.