Life — April 1934 — page 2: what you’re looking at

What you’re looking at

This is a Goodyear tire advertisement, not political satire. The ad features a woman in profile viewing what appears to be a tire display, with the headline "Something Above Price." The advertisement argues that while times have changed since the original Double Eagle tire was created, many consumers will pay extra for superior quality and safety. The copy emphasizes that the Double Eagle represents "the Tire of Tires—the peerless tire originally fashioned without regard to cost of materials or labor." The ad positions premium tire quality as a value proposition beyond mere cost considerations—appealing to buyers who prioritize safety and comfort. This reflects 1920s-1930s marketing strategies that emphasized product superiority and prestige rather than price competition.