Life — March 1934 — page 6: what you’re looking at

What you’re looking at

# "Stop & Go" Service: A Symposium of Criticism This page presents theatrical and film reviews from Life magazine's critics (Don Herold, Harry Evans, and Kyle Crichton). The "Stop & Go" traffic light logo signals their approval system: plays and films either get the green light (worth seeing) or red light (avoid). The reviews cover 1934 dramas like *Big Hearted Herbert* and *Mary of Scotland*, and films including *Before Midnight* and *Easy to Love*. Critics offer brief, witty assessments—some praising performances, others mocking plot devices or acting quality. This format exemplifies Life's satirical approach: using modern, accessible imagery (the traffic signal) to deliver quick cultural judgments. The conversational tone and emphasis on entertainment value reflect 1930s magazine criticism aimed at educated, urban readers seeking guidance on what to see.