Life — March 1934 — page 12: what you’re looking at

What you’re looking at

# Analysis of Life Magazine Page This page contains two main sections: **Left Cartoon**: Shows three men in suits discussing applejack liquor. The caption reads "This is my boy—He's been brought up on Yum-Yum," a joke about applejack brandy being used to raise children—satirizing Prohibition-era attitudes toward alcohol. **Right Section ("Entertainment")**: Discusses rum drinks and the "Byrd expedition" broadcasts. The cartoon shows people listening to a radio transmitting from Little America during Admiral Byrd's Antarctic expedition. The caption "Don't you see, Annabelle? It's not as though I weren't really sore—I've had my fling?" suggests people were entertained by the expedition's radio broadcasts as leisure content. Both sections mock 1920s-30s American fascinations with alcohol and novelty entertainment during Prohibition.