Life — January 1934 — page 2: what you’re looking at

What you’re looking at

# Page Analysis This page combines fiction and advertising. The left side shows a black-and-white photograph illustrating a short story titled "HER honeymoon and it should have been MINE," about a woman named Helen who is jealous that her friend Martha is enjoying a honeymoon with Jim—a man Helen had been engaged to for two years. The right side is a **Listerine advertisement** exploiting social anxiety. It warns readers about "halitosis" (bad breath), claiming this common condition could damage relationships and social standing. The ad promotes using Listerine mouthwash as a solution, emphasizing that doing so makes breath "sweet, wholesome and agreeable." This represents typical mid-20th-century advertising strategy: create anxiety about a personal problem, then sell the product as a cure.