Life — December 1933 — page 7: what you’re looking at

What you’re looking at

# Page Analysis This page contains a brief satirical anecdote rather than a cartoon. The text describes the Governor of North Carolina proposing to the Governor of South Carolina that they jointly vote to prevent a liquor advertisement from appearing in LIFE magazine's December issue (page 5). The satire targets the Prohibition era (when alcohol was illegal in the US). The joke is that two state governors—presumably supporters of Prohibition—want to censor alcohol advertising in a popular magazine. The humor lies in their futile gesture: even if they "vote" together, they cannot actually control what a private magazine publishes. The decorative rooster illustration at top is likely LIFE's recurring mascot/logo. The page urges readers: "Read LIFE Regularly!"