Life — October 1933 — page 6: what you’re looking at

What you’re looking at

# Canada Dry's Sparkling Water Advertisement This is a **beverage advertisement**, not political satire. The page promotes Canada Dry's sparkling water with the slogan "Let it pour!" The ad emphasizes value: "5 to 8 full glasses sparkle forth from this big, low-priced bottle." It highlights the product's affordability and quantity, noting that a full 28-ounce bottle costs only 20¢ plus a 5¢ bottle deposit. The visual shows champagne-style bottles being poured into glasses decorated with a moose logo (Canada Dry's trademark). The messaging appeals to Depression-era or wartime consumers seeking economical entertainment—sparkling water presented as an affordable alternative to expensive champagne, with the glamorous presentation ("Let it pour!") compensating for the modest price point.