Life — October 1933 — page 3: what you’re looking at

What you’re looking at

# Fisher Fables: "Why Aunt Elizabeth Changed Her Will" This is a Fisher Body advertisement disguised as satirical humor. The "fable" recounts how Aunt Elizabeth, a wealthy elderly woman with oil wells, dies after visiting her niece and nephew Helen and Fred. Fred, preferring fresh air, kept car windows open during their drive, causing a cold that led to her death—and her decision to change her will away from them. The ad's dark joke: Fred should have purchased a Fisher Body car with "No Draft Ventilation," which would have protected the aunt's health and preserved the inheritance. The satire mocks materialistic relatives while promoting General Motors' ventilation feature as a luxury that prevents drafts—and presumably, unexpected disinheritance.