Life — September 1933 — page 3: what you’re looking at

What you’re looking at

# Ethyl Gasoline Advertisement This is a **full-page advertisement** for Ethyl gasoline, not political satire. The image shows a couple in a car with the man saying "There's always room out front!"—a double entendre suggesting both spacious driving and romantic intimacy. The ad appeals to leisure and romance, inviting readers to experience "the fun of driving" with Ethyl's "life-restoring power." The text emphasizes superior engine performance and cost savings through reduced repair bills. The "Doubly Tested" seal certifies the gasoline's quality. The phrase "Next time stop at the Ethyl pump" is the sales pitch. This represents early 20th-century automotive advertising targeting affluent consumers, blending product benefits with lifestyle aspiration and gender dynamics typical of the era.