Life — August 1933 — page 3: what you’re looking at

What you’re looking at

# Page Analysis This page from *Life* magazine contains an article about the "Golf Bug" (*Golfus americanus*), a humorous pseudo-scientific treatment of golf obsession as an insect infestation. The satirical piece describes how golf enthusiasts, particularly in American business centers like Wall Street and LaSalle Street, have become so consumed by the sport that it's treated as a widespread social phenomenon—even a disease. The small cartoon illustration shows the "Golf Bug" depicted as an actual insect infesting golf equipment and automobiles, reinforcing the joke that golf addiction is spreading like a pest infestation across American society, especially among wealthy businessmen and executives. The page includes a half-page advertisement selling advertising space in *The American Golfer* magazine to businesses wanting to reach wealthy golf enthusiasts.