Life — September 1932 — page 6: what you’re looking at

What you’re looking at

# Analysis: "Get Readjusted" — Metropolitan Life Insurance Advertisement This is a **morale-boosting advertisement**, not political satire. Published during what appears to be the **post-WWI period** (references "nearly three years" of hardship), it addresses widespread economic anxiety and pessimism. The tall building illustration symbolizes American prosperity and stability. The text argues that: 1. American builders achieved wealth through **work, not complaint** 2. Recent economic fears (possible 1921 recession) are **exaggerated** 3. Pessimism is **self-destructive** and spreads needlessly 4. Men must **mentally adjust** to conditions rather than hoard or despair 5. The nation has **historically overcome difficulties** The message: stop catastrophizing, maintain confidence, and support the economy through normal business activity. This reflects corporate attempts to restore public confidence after wartime disruption.