Life — July 1932 — page 1: what you’re looking at

What you’re looking at

# Life Magazine Cover Analysis - July 1932 This is a **magazine cover** rather than a political cartoon. The image shows a young woman in athletic/swimwear striking a confident pose, with large stylized letters spelling "life" behind her. The text reads "CALIFORNIA HERE WE COME!" dated July 1932—during the **Great Depression**. This appears to be promotional cover art celebrating California's appeal, likely referencing the era's migration westward as people sought economic opportunity. The woman's athletic appearance and confident demeanor suggest themes of vitality, youth, and optimism—qualities Life magazine may have been promoting during economically desperate times. The cover price of 15 cents indicates this is from the early Depression era.