Life — November 27, 1931 — page 4: what you’re looking at

What you’re looking at

# Analysis: "Keep His Head Up" (Life Magazine, November 27, 1931) This is **not satire**—it's a earnest relief appeal during the Great Depression. The image shows an unemployed man with fist raised in determined resolve, symbolizing resilience during economic crisis. The text, signed by Walter S. Gifford (Director of the President's Organization on Unemployment Relief) and Owen D. Young (Chairman), urges Americans to dramatically increase charitable donations. It acknowledges widespread unemployment and argues that regular contributions won't suffice—those with stable incomes must "double, triple, quadruple" their giving. The appeal frames Depression relief as a patriotic duty and moral emergency requiring community support through established welfare agencies, emphasizing American resourcefulness and leadership. This predates federal welfare programs, relying on voluntary charitable action.