Life — October 9, 1931 — page 4: what you’re looking at

What you’re looking at

# Hammond Clock Advertisement This is a **product advertisement**, not satire or political commentary. The page promotes Hammond's Bichronous electric clocks, manufactured by the Hammond Clock Company in Chicago (with Canadian distribution in Toronto). The ad emphasizes the clock's reliability: it keeps "exact time" continuously, even if electricity is interrupted. The image shows a football player kicking a field goal, where the clock face replaces the ball—a visual metaphor suggesting the clock's precision and dependability, qualities valued in sports as in timekeeping. The ad highlights modern engineering achievement and positions the product as superior to mechanical clocks, requiring no winding or oiling. Models are advertised starting at $14.50. This reflects early 20th-century enthusiasm for electric-powered convenience in consumer goods.