Life — September 25, 1931 — page 4: what you’re looking at

What you’re looking at

# Page Analysis This is primarily a **masthead and advertising page** from Life magazine (September 25, 1931, Vol. 98, No. 2531). The left side features an advertisement for **Vapure**, a cold remedy sold at Rexall Drug Stores, showing a man with a stuffy cold. The pitch emphasizes quick relief through inhalation. The right side contains an advertisement for **Old Briar Tobacco** (15¢), emphasizing its quality and distinctive flavor. The center includes a cartoon titled "**Poetical Pete**" depicting someone in distress—likely satirizing someone's bad poetry or melodramatic writing ("That the quality of mercy / Is not strained, I will agree; / But it's frequently diluted / By the time it gets to me!"). The magazine masthead identifies key staff including Editor Bolton Mallory and Managing Editor Harry Evans. Overall, this is a standard magazine page mixing publication information with period advertising.