Life — September 4, 1931 — page 4: what you’re looking at

What you’re looking at

# Analysis This page is primarily an **advertisement for LIFE magazine itself**, not political satire. The central cartoon shows well-dressed diners at a restaurant table, with the caption "O oh, daddy! He's goin' to try it!" The joke appears to reference golf's hole-in-one—a rare achievement. The ad promotes a 14-week subscription for $1.00, using the hole-in-one as an extended metaphor: readers will experience "fun" and "life" if they subscribe. The accompanying article "What to Do Upon Making a Hole in One" humorously describes the emotional and social spectacle of achieving this golf feat. The satire is gentle and self-promotional rather than political—it's LIFE magazine marketing itself through relatable humor about golf culture and social aspiration common to the magazine's middle-to-upper-class readership.