Life — June 12, 1931 — page 3: what you’re looking at

What you’re looking at

# Analysis This page is primarily a **Colgate's Rapid Shave Cream advertisement**, not political satire. The main content features a photograph of a young couple with the headline "Small bubble lather works at the 'skin-line.'" The advertisement explains the product's supposed superiority: tiny bubbles penetrate close to whisker bases, softening them for a "closer, smoother shave that lasts longer." The only cartoon element is "Poetical Pete" in the bottom left—a small, seemingly unrelated comic featuring a dog with the verse "My heart is full of joy and peace. / All's lovely in my sight; / No grudges weigh me down; 'cause I / Got rid of them last night." This appears to be filler humor rather than political commentary, typical of 1930s magazine layout.