Life — May 15, 1931 — page 3: what you’re looking at

What you’re looking at

This page is primarily a **Palmolive Shaving Cream advertisement** rather than political satire. The large image shows a man's face demonstrating the product's effects, with marketing copy emphasizing the "olive oil principle" that supposedly improves shaving. The advertisement claims their chemists and "1,000 men" tested the cream, listing five benefits including increased lather and beard softening. It offers a free 7-day trial. The small "Poetical Pete" cartoon at bottom-left appears to be a regular humor feature, criticizing propaganda with a brief verse about truth and falsehood—likely commentary on exaggerated advertising claims generally, though the specific reference is unclear from this excerpt alone. The page reflects 1931 consumer marketing conventions, emphasizing scientific authority and free trials to build brand loyalty.