Life — May 8, 1931 — page 2: what you’re looking at

What you’re looking at

This is primarily an **advertisement for Talon slide fasteners (zippers)**, not political satire or commentary. The ad uses humor to promote Talon brand zippers for golf bags and sports clothing. The joke in the headline—"THAT'S the way a golf ball OUGHT to pop out of a pocket!"—illustrates the convenience of Talon's quick-opening mechanism. The accompanying photograph shows a golf ball literally popping out of a pocket, dramatizing how easily the slider works. The page showcases three different Talon applications: a golf bag with a side pocket, a small "Practise Ball Bag," and a larger "Traveline Bag." The text emphasizes Talon's reliability ("never stick, never jam") and quality as superior alternatives to inferior fasteners. This represents typical mid-20th-century American advertising strategy: combining visual humor with product benefits to appeal to affluent male consumers interested in golf and sporting goods.