Life, 1931-03-06 · page 2 of 36
Life — March 6, 1931 — page 2: what you’re looking at
What you’re looking at
# Analysis This is primarily **advertising content**, not satire or political commentary. The page promotes the Canadian National Railway's "5-day Triangle Tour of the Canadian Rockies and Kitwanga." It features scenic photographs of mountain landscapes and Indigenous totem poles, along with descriptive text highlighting destinations like Jasper National Park and the "River of Clouds." The ad emphasizes leisure travel opportunities available to American club and church groups, offering free promotional films about Canadian scenery. The "strange land of the totem" reference reflects early 20th-century exoticization of Indigenous cultures for tourist appeal. This is straightforward travel marketing rather than satirical content—typical of Life magazine's advertising pages from this era.