Life — February 27, 1931 — page 2: what you’re looking at

What you’re looking at

# Sheaffer's Skrip Advertisement This is a **product advertisement**, not a political cartoon. It promotes Skrip ink and related writing products from the W.A. Sheaffer Pen Company (Fort Madison, Iowa). The ad emphasizes that Skrip is "quick-drying and non-clogging," positioning it as superior to traditional ink. It highlights two variants: Washable Skrip for home/school use (washes from clothing), and Permanent Skrip for business records. The ad also promotes Sheaffer's Lifetime® pens as the ideal pairing with Skrip. The decorative border and illustrated bottles/pens are typical 1920s-30s advertising design. There is no satire or political content—this is straightforward commercial messaging appearing in *Life* magazine.