Life — December 5, 1930 — page 5: what you’re looking at

What you’re looking at

This is an advertisement, not a cartoon or satirical content. It promotes "Gifts of Fragrance by Roger & Gallet Paris," a French perfume and toiletry company. The page displays various perfume bottles and bath products in elegant line drawings against a decorative background pattern. The ad lists product types (extract, toilet water, face powder, bath powder, soaps, sachets, talcum, compacts) and three fragrance names: "Fleurs d'Amour," "Le Jade," and "Pavots d'Argent." Pricing ranges from $1 to $25. The advertisement targets upscale consumers, emphasizing the French origin and luxury positioning typical of early 20th-century fragrance marketing in American magazines. Distribution is noted as department stores, drug stores, and specialty shops.