Life — November 14, 1930 — page 3: what you’re looking at

What you’re looking at

# Analysis: Colgate's Shaving Cream Advertisement This page is primarily a **Colgate's shaving cream advertisement** with minimal satire content. The main visual shows a couple (woman on left, man on right in hat) above the headline "Shaves last longer with Colgate's." The ad's central claim is that Colgate's lather softens beard hair at the base, allowing razors to work more closely and smoothly, resulting in longer-lasting shaves. The only cartoonish satire appears at bottom left: a simple sketch of a face with exaggerated stubble and the caption "Mama, what is a pork chop?" — a mild joke suggesting the unshaven beard resembles the coarse texture of a pork chop. The page includes comparative diagrams of ordinary versus Colgate lather, a mail-in coupon, and product images. This is essentially **commercial content**, not political satire.