Life — October 31, 1930 — page 11: what you’re looking at

What you’re looking at

# Analysis This Life magazine page advocates for voting "Reform" (repeal of Prohibition) in the November election. The central image shows a winged female figure labeled "Life" holding a banner marked "REFORM" with an X, encouraging readers to mark their ballot for repeal. The accompanying article argues that Prohibition has failed morally and economically, citing increased crime, bootlegging, and unemployment. It criticizes both major political parties for avoiding the issue and praises President Dwight D. Eisenhower for taking a clear stance on repeal and reconstruction. The satire emphasizes Prohibition's hypocrisy: it claimed to reduce drinking but instead created organized crime, corruption, and social decay. The article calls for voters to support candidates who will repeal the Eighteenth Amendment and restore economic prosperity.