Life — September 12, 1930 — page 3: what you’re looking at

What you’re looking at

# Analysis of Life Magazine, September 12, 1930 This page is primarily an **advertisement for Colgate shaving cream**, occupying most of the right side. The ad emphasizes that Colgate's small-bubble lather provides a closer, longer-lasting shave by better softening the beard. The left side contains three unrelated editorial pieces: 1. **"Discouraging"** - A brief joke about underpaid auto mechanics working on bootleggers' limousines during Prohibition. 2. **"Lucky"** - A quip about Dr. Ruby, retiring dean of pharmacy at Columbia, noting fewer physicians prescribe medicines since people can obtain sandwiches without prescriptions. 3. **"Poetical Pete"** - A cartoon poem about temptation's deceptive nature. The accompanying illustration shows a sleeping pig—the satire's subject is unclear from the image alone. The page demonstrates Life's mix of advertising, short humor, and social commentary typical of early 1930s magazines.