Life — August 22, 1930 — page 3: what you’re looking at

What you’re looking at

This page is primarily a **Palmolive Shaving Cream advertisement** from August 22, 1930, disguised as editorial content. The main headline—"To men who don't send coupons"—is a mock-serious appeal addressed to men resistant to mail-in promotions. The ad uses social pressure as its sales tactic, essentially shaming reluctant customers by suggesting that hundreds of thousands of men have already tried the product via coupon. The "5 Remarkable Features" box lists specific shaving benefits. The small political cartoon at bottom left appears unrelated—a brief satirical comment, though the OCR text is unclear about its specific subject. The bulk of the page is straightforward 1930s advertising copy and a coupon offer for "7 shaves free," reflecting the era's common direct-mail marketing strategies.