Life — August 15, 1930 — page 3: what you’re looking at

What you’re looking at

# Analysis This is a **Schrafft's chocolate advertisement**, not political satire. The page promotes Schrafft's candies and fine confections through the phrase "When THREE is awfully good company." The visual shows an elegantly dressed woman reclining in a chair, reading while holding Schrafft's chocolates—suggesting that a book, a comfortable chair, and a box of their candy constitute perfect companionship for an evening at home. The ad notes that Schrafft's candies were historically available only in New York, Boston, and Syracuse, but are now distributed nationwide. Various varieties are listed with prices (ranging from $1.00–$2.00 per pound). This is straightforward consumer advertising targeting middle-to-upper-class readers, emphasizing leisure, refinement, and domestic comfort during what appears to be the early 20th century.