Life — July 18, 1930 — page 3: what you’re looking at

What you’re looking at

This page is primarily a **Palmolive Shaving Cream advertisement**, not political satire. The ad features a photograph of a man's face with the headline "Don't buy until you're sold," promoting Palmolive's sales strategy: customers can test the product free before purchasing. The ad claims 86% of trial users adopt the product, calling it "the world's fastest selling" shaving cream. The accompanying text emphasizes the company's confidence in quality—they "take the risk, not you"—and lists seven claimed advantages (better lather, quicker shaves, etc.). A small cartoon at bottom left shows a domestic scene, likely illustrating the product's family appeal or convenience. The page also includes unrelated editorial content from Life magazine's Paris office discussing summer travel in Europe.