Life — June 27, 1930 — page 3: what you’re looking at

What you’re looking at

# Analysis This is primarily an **advertisement for Schrafft's chocolates and candies**, not a political cartoon. The "Oh!" headline and illustrated couple appear designed to humorously address husbands who've forgotten to bring home Schrafft's products as gifts. The satire is gentle domestic humor: the ad jokes that a husband's "natural little lapses of husbandly memory" might cause him to forget Schrafft's exists only in 38 stores across three cities (New York, Boston, Syracuse). The solution: the wife should remind him, or he should buy it himself. The right panel shows attractive Schrafft's product boxes with ribbons. Prices range from $1.00 to $2.00 per pound for varieties like "D'r Elegant" and "Dresden." The humor targets wives and gift-giving expectations—typical 1930s consumer advertising using gentle marital comedy to encourage candy purchases.