Life — June 20, 1930 — page 5: what you’re looking at

What you’re looking at

# Blue Dunlop Golf Ball Advertisement This is a straightforward **product advertisement**, not political satire or a cartoon. It promotes the "new-size Blue Dunlop" golf ball ($1), marketed as combining two desirable features: 1. **Larger size** for easier hitting and better lie on fairways 2. **Distance performance** matching the famous imported Dunlop ball The ad uses aerial photographs of suburban homes and fairways to emphasize the distance golfers can achieve. The diagonal text "DISTANCE DISTANCE DISTANCE" reinforces the sales pitch. The close-up photo of the ball itself demonstrates the product. The advertisement appeals to mid-century American golfers by suggesting they can enjoy recreational benefits without sacrificing performance—a common marketing strategy of the era.