Life — June 20, 1930 — page 3: what you’re looking at

What you’re looking at

This is a **Gillette Safety Razor advertisement**, not political satire or a cartoon. The ad promotes the "New Gillette Blade," emphasizing its longer-lasting edge and smoother shave. The large central image shows a Gillette razor blade package displayed prominently against a crowded background (appearing to show masses of people), suggesting the product's widespread popularity and market dominance. The text claims the new blade provides superior comfort and a keener edge than competitors. It encourages consumers to "insist on GENUINE" blades and use them "in the New Razor" for optimal results. Pricing information indicates ten blades cost $1.00, or fifty cents for five. The Gillette Safety Razor Company, based in Boston, is identified as the manufacturer. This is straightforward early 20th-century consumer product advertising with no satirical intent.